TIC
 

Why must museums be interactive?

Catarina Cerdeira
Specialist in Interactive museums

Alex Gessé
Business Development Manager at YDreams Med


Interactive museums are fun, fascinating and at the same time educational. With the aim of offering a unique experience, we have combined creativity, technology and design to create interactive dynamics adapted for exhibitions, museums and science centres.

Until quite recently, museums and art galleries were spaces where visitors were ordered not to touch anything on display. Such a visit, with the best intentions, is limited to a didactic, traditional, one-way tour. Our experience in this field is that people want to be part of the process and that when they are offered fun and surprising ways to learn, they learn more. For this reason interactivity in cultural spaces finds itself a step ahead of other, more conventional ways of presenting culture. By offering a two-way didactic process, visitors feel more involved and receive information in a completely different manner.
How can museum directors take advantage of these techniques? It really is not that complicated; technology is changing the way we communicate with each other and, using it creatively is one way to make it simple and magnificent at the same time. Combining the latest advances in computing, image processing, dynamic interfaces and heightened reality, the way in which people access information, interact and learn from their environment is being redesigned. Easy-to-understand solutions, applicable to everyone are the key to underlining what it is the museums want people to take away with them: the museum's unique contents.

museos.es@ydreams.com
www.ydreams.com

 

Virtual visits

F. Turch


 

Virtual tours have become an indispensable element of museum websites. In mNACTEC's case, several multimedia companies have been commissioned on different occasions to reproduce the physical contents of the museum in digital format on their web page. In recent years the museum has offered virtual tours of: "Mira't la ràdio" (2005), "La Mentora Alsina" (2006) and "El color dels records. Càmeres fotogràfiques en el temps" (2007).
The main objective is to transport the web user to a virtual world where they can consult the exhibition's contents, but where in addition it is possible to discover new elements that, in theory, you would only be able to find if you were physically at the museum. For example, through different interactive applications the virtual visitor can participate in the same experiences as a physical visitor, in this way they could play at decoding a Morse code message in "Mira't la ràdio" or answer questions about physics in "La Mentora Alsina".
Through virtual visits museum visitors' expectations can be exceeded; they can enjoy the experience of a physical visit and later re-visit the museum from their own home via our web page and enjoy again each and every one of the exhibition's elements, converting the visit into a new experience in the process.

 

 

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